Friday, May 29, 2009

Why do MBA during crisis?

-Chauhan Shiv Prasad
Yesterday he was at top position in a organization and he served the company for many years, he bought a good house, car and other facilities his kids study in good reputed convent school. But today he lost his job and has no money to pay back the loan he took for purchasing his expensive house and car and even no money to sustain education of his kids. Which way should he go?
This person and many other are prey to the cost cutting strategy of organisations. It seems to be non ethical but what to do? In order to save and sustain the organisation during the rough times of crisis CEO's around the globe employee most brutal strategy of layoffs.
Share markets are tumbling down with no signs of bull ride for investors, depleting wealth of investors, insecurity and unwillingness to invest and spend, companies booking heavy losses, red ink in balance sheets, layoffs etc. are surely some of the indicators of financial crisis. The wave of pessimism takes over the wave of optimism.
But according to me crisis is not the end to all things but it is just a beginning to take a new stride. And moreover the crisis is not going to last forever. Take example of America from the great depression of 1929 till 2007, American had seen many crises but still most of the fortune 500 top companies are Americans let it be Coca-cola, Microsoft, yahoo, Google etc. and America turns out to be a multi trillion economy, from present figures from Dow- jones show significant signals of recovery.
People come and say that we are already hit so badly by the crisis why should we waste our money and time on these courses? What is the need of doing it in the period of crisis? And my obvious answer would be:
During crisis you need to be the best as compared to others, you need to be creative, effecient, affective as well as outstanding in your way of working. Moreover when the economy recovers from crisis, companies start making profits and generally go for employing more employees with required skill sets and knowledge to work for them. So to reap the benefit and lead the race for getting a job as the economy recovers it is must to be more competitive by means of acquiring newer skill sets/knowledge. And more over what most of people think is a conservative approach but is generally a short term success approach and not a long term approach for success. For long term success you need to be innovative and develop yourself as much as you can by acquiring all those skills and knowledge that either you lacked or wanted to acquire but was not having time for when economy was growing. The investment in terms of time and money done at this time will generate enough future cash flows for you to enjoy life in Peace when others are still striving harder and harder to succeed.
Management is the only field which makes you multi-dimensional as it not only teaches the students the basic management theories about market operation, strategies, profit maximization, customer relations, organizational behavior, manpower planning, business ethics, corporate social responsibility, Company/ industrial and labour laws etc. but also provides with the necessary practical knowledge by means of industrial exposures, internships and interaction with faculty so that the management student learns in a better sense and employ various management theories and principals in real life situations. The companies require management graduates and post graduates for various processes so you can choose your specialization solely based upon your field of interest. Take for example if you take Finance you can go for Technical Analysis, portfolio management, Derivatives, Mutual funds, Insurance etc. and if you go for Marketing you can go for either of International Marketing, Industrial Marketing, Marketing research, Rural Marketing etc. If you go for HR you can go for manpower planning, training and development, conflict management etc.
During crisis companies need to be very efficiently use and manage the available recourses at hand to reduce costing and remain more competitive against competitors and retain customers. For that the companies require efficient managers (Management professionals) who are more competent in making strategies and implementing them in the organization in such situations. Every organisation wants to have assets and not liabilities, so prove yourself asset for the organisation in terms of your knowledge, skills, capabilities and attitude. So I can suggest you that it is must to become more tougher to stand against the odd times and fly with colors when fortune arrives. Even Darwin is of the thought “Survival of the fittest” so become the fittest of all, so that you can servive in any type of environment with ease.

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